From multinational empires to sole trading enterprises – in 2015, it doesn’t matter what business you are in, content creation holds the keys to getting noticed online.
As with any form of marketing, content marketing ROI can only be proved if it makes more money than it costs. Some critics say that one of the biggest problems is that it’s too hard to measure while others would go further to say that it doesn’t convert into sales at all. One of the […]
It’s simple really. You NEED Content Marketing Personas because in order to deliver content that is engaging and relevant to your audience you need to define who that audience is.