Boost reply rates, and make a lasting impression! Email sign offs can have an important impact on your professional communications and the relationships you build.
By choosing your email sign off wisely, you can set the tone for your personal and company brand. A strategic approach allows you to communicate clearly, professionally and cleverly as you work to generate more interest in what you do.
If email sign offs are so important, how can you make the right choice for your digital communications? Don’t panic! We’ve compiled a list of some of the best options you can choose from.
Start signing off your emails with these clever and creative goodbyes!
Why the power of your email signature is underrated
Did you know that a professional email signature can improve click rates by 22% and drive a 32% boost in reply rate?
Email sign offs represent a unique opportunity to build connections and develop your brand identity, all while communicating important information with your audience.
The best email sign offs align closely with the brand they represent (and the value it can provide). Your sign off can give you a chance to wish your readers well while offering additional contact details or a sales link.
In many cases, professional email sign offs can even influence the way your interactions play out. For example, funny email sign offs can set the stage for a witty brand persona, while a formal sign off could be a better choice for a professional customer service exchange.
20+ creative email sign offs
Wondering how to choose an email marketing sign off that reflects your personality and stands for the good of your brand? Try these innovative ideas!
1. Best regards
“Best regards,” “warm regards,” and “kind regards” are great options for a formal email sign off. These sign offs are clear and professional with a positive spin. They strike just the right balance in remaining formal without sounding too old-fashioned or stifled.
While “best regards” might not be the perfect choice when you’re texting a friend, it’s a strong option for a formal business email when you want to make a good impression and show off your credibility.
2. Thank you
A simple “thanks” can go a long way! “Thanks” and “thank you” are good casual sign offs that can be used across all kinds of communications, formal or informal. These sign offs can help you express gratitude and create a positive experience.
Saying thank you allows you to send emails that people respond well to. Even when you’re asking for something, a simple thank you can make readers more likely to help you. Add an exclamation mark if you’re looking for something more casual.
3. Best wishes
If you’re looking for something a little warmer, throwing in a “best wishes” or “warm wishes” can’t go wrong. These formal sign offs are perfect for a professional email message where you need to both offer and earn respect. Wishing someone well can help to build a foundation for a positive working relationship.
The “best wishes” sign off can be a bit stiff if used in the wrong context. This option is best reserved for formal and semi-formal email communications with people you don’t know very well yet.
4. All the best
“All the best” is another strong choice, with many avid emailers shortening this sign off to start and end with the final word. In the right context, this sign off is formal and professional without seeming awkward.
By wishing your reader all the best, you’re using a positive sign off to foster a positive relationship. This is a great throwaway sign off for all kinds of professional emails and even instant messaging.
5. Respectfully
When considering commonly reported sign offs, “respectfully” is nearly always a strong contender. This sign off is great for formal emails with a not-so-familiar recipient on the other side of the screen.
Using this email sign off, you can demonstrate a respectful and authentic tone that leaves no room for misunderstandings. This sign off is especially useful when emailing someone with higher up on the hierarchy.
6. Sincerely
Likewise, the “sincerely” sign off is an old staple! This traditional option has long been a favourite among resume writers, often ending your first communication with a potential new employer.
While “sincerely” can be a little too old-fashioned for some circles, it can work effectively in highly formal or professional emails where making a positive impression is paramount. This choice is especially favoured among job seekers.
7. Cheers
Looking for a more casual alternative to the thank you sign off? “Cheers” is a friendly choice, balancing informal phrasing with a professional display of respect and gratitude. It’s a win-win!
By ending your business emails with cheers, you can illustrate yourself as a friendly and approachable person who recognises the value other people can offer. Better yet, this informal email sign off can make the leap to your personal emails too!
8. Will follow up soon
“Will follow up soon” allows you to establish clear expectations for further communication. In formal settings, this can have many benefits, from keeping your audience on the same page to enhancing productivity.
By letting your email recipient/s know when you plan to continue the conversation, you can set the expectation for your next message and link today’s communications with the next addition to your email chain. Just make sure you follow through when you promise to!
9. Have a great day
“Have a great day.” Not innovative but this a casual, friendly way to sign off from professional communications while planning for the continued success of your working relationships. Wishing someone a great day could even equate to a wish for more sales or greater professional success.
The “have a great day” sign off is one of the most popular informal email sign offs. This option is light and simple while still steering clear of unprofessional vocabulary or phrasing. It keeps things casual while remaining on task.
10. Hope you’re well
If wishing someone a great day feels a little too relaxed, try the “hope you’re well” sign off instead. This email sign off is a great choice for your next brand or business email, allowing you to wish the best in a formal way.
By telling someone that you hope they are well, you can show your commitment to wellbeing and display interest in the reader of your message. This sign off is an even better option if you’re emailing someone in a superior role who you don’t know well.
11. Happy Friday
At the end of the week, consider taking the opportunity to wish someone a “happy Friday”! With this sign off, you can have a little fun on the way to the weekend and set up a positive interaction.
Although this sign off won’t work throughout the week, you can always find similar alternatives. Wish your next email recipient a productive Monday, or reference the nearing weekend as part of your Thursday correspondence.
12. Enjoy your break
If you’re emailing someone before they take a break, tell them to enjoy it! This sign off works for public holidays or even a colleague’s planned vacation days. Plus, it shows off your listening skills!
When you tell someone to enjoy their break, you can acknowledge life beyond a working environment. This email sign off isn’t overly casual, but it can still help you build more authentic and meaningful connections.
13. Great working with you
What if you’re sending an email that will end a project or even a whole working relationship? Try the “great working with you” sign off to thank and acknowledge the recipient’s contributions.
With this email sign off, you can finish communications on a high note. You’ll make the person on the other side of the screen feel valued and respected as you part ways to focus on other things.
14. Chat soon
The “chat soon” email sign off is a great casual sign off choice! This sign off allows you to keep the lines of communication open, especially when you know you’ll be sending another email through sometime in the near future.
The greatest benefit of the “chat soon” sign off is that it can be versatile. Placed well, this sign off can be appropriate for business contacts, all while remaining a staple for your personal email account.
15. Stay tuned
Similarly, “stay tuned” is an informal hint at more information to come. This sign off implied ongoing communication and allows you to easily and logically tap your next message on to the same chain.
By telling your recipient to stay tuned, you’re giving them at least a vague idea of what to expect next. If applicable, you can even add a brief note that explains when the person can expect to hear from you again.
16. Your friendly…
In some cases, you might choose to sign off as “your friendly colleague” or something similar. This option is quite informal, but it can still be a good option in business when you’re talking to colleagues you’ve known for a while.
This unique sign off gives you space to define your own identity. You could add in your job title or try an alternative descriptor that aligns with your personality or your professional role.
17. Stay safe
In a post-pandemic world, “stay safe” email sign offs have become increasingly common. This simple, friendly option can be used cross the board, from emails to business partners from communications with colleagues, customers, and even friends.
Accompanied with a professionally written body email, the “stay safe” sign off can enhance your perceived empathy while offering a more timely alternative to old standards, like kind regards.
18. Just a name
Sometimes, it’s enough to sign off your emails with just your name, so long as this appears in a complete email signature and doesn’t exist all on its own. You can even add in your job title and social media contact details.
Using your name as your sign off can help you avoid confusion among the people you communicate with. You can offer clarity on who you are without needing to worry about the balance between too formal and not formal enough.
19. Looking forward to…
Try “looking forward to hearing from you soon”! This email sign off sets a clear expectation for the recipient while steering clear of placing a burden on you, as the original email sender.
You can make changes to this sign off as needed. You might be looking forward to hearing about a specific project or event, or you might simply be asking for a generalised response sometime soon.
20. Personalised sign off
Finally, personalised sign off can be incredibly useful. You can try these when you have something specific to say to the person you’re emailing. This can help you send unique and personal communications.
If your recipient is going on holiday, mention it! Congratulate them on a recent achievement, or reference an upcoming business meeting where you expect to see them. This customised approach can help you appear engaged and supportive.
Sign offs to steer clear of
There are so many great email sign offs to choose from! But which options should you do your best to avoid?
When sending. professional email, you need to avoid very informal or inappropriate terminology. These could be detrimental to your professional reputation and may even harm your working relationships.
A business email is no place for an “xoxo Gossip Girl” sign off. It’s also best to avoid abbreviated terms (like “thnx” or “ttyl”). Don’t sign off your professional emails with “love” or “yours truly,” and forget highly informal options like “peace out” or an emoji sign off.
Looking for more ways to jazz up your email copy?
If you’re looking for help to jazz up your email copy and improve your brand communications, you’ve come to the right place!
At Prozely, our skilled and experienced writers are trained to craft emails that help you achieve the best digital communication results every time.
Find out more about the Prozely process, or contact us today.
