Here are some example content lengths for guidance:
Product description or social media: 25 - 150 words
Short update or news report: 150 - 400 words
Blog post: 400 - 600 words
Article or technical update: 600 - 2,000 words
Detailed report or whitepaper: 2,000 - 10,000 words
Tip: Be as detailed and specific as you can to ensure you get the right result. For instance, explain precisely the tone (casual, light-hearted, professional, serious, etc), how the piece will be used, provide a previous sample of writing that you have been happy with, details about your business or idea, and any other information that you think the copywriter may need.
Link to a document containing more information on what you want written, how you want it written (e.g. your brand's tone of voice) and if there's a particular structure you'd like the content to be presented in.
e.g. Mothers with small children, CEOs of medium-sized firms. Please be as specific and detailed as possible and include demographics and details on how the piece of writing will be used.